A critique of tobacco companies targeting young people in their advertisements

For decades — and continuing today — tobacco companies have: Marketed their deadly and addictive products to children and other vulnerable populations Deceived the public about the devastating consequences of tobacco use Fought proven measures that reduce tobacco use and save lives Sought to legitimize themselves as responsible corporate citizens even as they spread death and disease across the globe and opposed real solutions. Tobacco companies are simply unlike any other business — their industry is built on lies and manipulation and their product kills when used as intended. Governments around the world must stand up to the tobacco industry and enact proven solutions that reduce tobacco use and save lives.

A critique of tobacco companies targeting young people in their advertisements

Statement of the Problem Alcohol and tobacco use are two of the most common risk factors for preventable diseases, injuries, and premature death. Alcohol use by youth is also associated with motor vehicle injuries, suicide, and homicide, all of which are major causes of adolescent mortality.

Although it is illegal to sell alcoholic beverages to youths under 21 and, in most states, to sell tobacco products to teenagers under 18, the alcohol and tobacco industries actively target young people with advertising and promotions. Through youth-oriented campaigns, the alcohol and tobacco industries create an environment in which the consumption of these dangerous products is acceptable and, within some teenage peer groups, even expected.

Many health promotion efforts to reduce health risks emphasize individual behavior change and ignore the critical role of environmental and social factors. Although the use of tobacco and alcohol is legal for adults, the aggressive marketing and promotion tactics of both the alcohol and tobacco industries heavily target the youth market.

Both industries use similar strategies to appeal to youth and increase market share.

A critique of tobacco companies targeting young people in their advertisements

The public health community must respond with a concerned, coordinated effort against the tactics used to appeal to youth through tobacco and alcohol advertising and promotion.

This response is consistent with long-standing efforts by the American Public Health Association in support of restrictions on advertising, promotion, and consumption of alcohol and tobacco products.

The purpose of this paper is to outline alcohol and tobacco industry marketing practices directed at youth and to provide policy recommendations to restrict these targeting efforts.

While the majority of health problems associated with teenage tobacco use arise later in life, alcohol-related trauma is the leading cause of death for minors. Most tobacco users develop the habit as adolescents. Smokeless tobacco users start earlier.

This Act failed to incorporate important recommendations about addiction warning labels and exempted billboard advertisements from regulation. Specific funds for implementing provisions of the Act were never appropriated.

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Since passage of the Act, smokeless tobacco sales have increased,14 prompting the Surgeon General to undertake a follow-up study of youth use of smokeless tobacco in Smokeless tobacco products are displayed at grocery check-out counters along with chewing gum and cough drops.

The number of high school seniors who are current and daily smokers has not significantly decreased since About one-quarter of the high school seniors smoked their first cigarette by grade 6 and one-half by grade 8.

The addictive properties of tobacco make it as difficult for young people to quit as it is for adults. Advertising and Promotion Alcohol and tobacco are two of the most heavily promoted product categories in America. Although the tobacco and alcoholic beverage industries deny that they promote to young people, research documents that cigarette and alcohol advertising and promotional campaigns are especially appealing and attractive to teenagers and children.

However, these campaigns are often unclear. Despite a Federal Trade Commission Report criticizing one such tobacco prevention campaign because it did not qualify as discouragement to smoking, prevention themes of the industry have remained the same. Such images often have a significant impact on impressionable teens who are grappling with these issues.

In one study, Both the Surgeon General and the Congressionally appointed National Commission for Drug-Free Schools determined that voluntary advertising codes limiting youth-oriented images are not being followed.

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The Commission asserted that alcohol and tobacco industries often target those under the legal drinking and smoking ages with highly attractive and persuasive advertising and promotional techniques. Countless times before reaching age 21, the average American child will see alcohol attractively presented on television advertisements, in magazine and billboard ads, and in point-of-purchase displays where alcohol is sold.

Studies show that the more children are exposed to beer advertising the more likely they are to expect to drink as adults.

A critique of tobacco companies targeting young people in their advertisements

Additionally, surveys have consistently demonstrated that young people see and are influenced by beer commercials. These loopholes include fragmentation of federal jurisdiction among several agencies, a lack of specific regulations prohibiting youth-oriented advertisements, limited enforcement authority given the Bureau of Alcohol, Tobacco and Firearms, and difficulties with state regulation.

Tobacco producers incorporate images and messages into their campaigns that speak to the concerns of adolescents. Tobacco producers advertise heavily in magazines that appeal to young people, including Mademoiselle, Spin, and Rolling Stone.

Billboards saturate low-income neighborhoods; a study in St. Louis found twice as many billboards in Black neighborhoods as White ones.

These promotions are given away with the purchase of cigarettes. These objects are often directly tied to the brand image being promoted, are very popular, and are easily recognized by youth. While the mail-back coupons ask for the sender to certify that he or she is at least 21, there is no attempt on behalf of the companies to confirm ages.

Sponsorship Sponsorships are frequently used by alcohol and tobacco companies to target young people. Both industries extensively promote their products through sponsorship of events that have particular appeal to youth including sporting events and concert tours.

Anheuser-Busch helps finance all 26 major league baseball teams, 20 of the 28 NFL teams, more than college teams, and about 1, other sporting events. Winston, Marlboro, and Camel cigarettes sponsor auto race events across the country.This paper provides quantitative data that, in many cases, open source software / free software is equal to or superior to their proprietary competition.

The paper examines market share, reliability, performance, scalability, scaleability, security, and total cost of ownership; it also comments on non-quantitative issues and unnecessary fears. The film goes over many of the advertising ploys of tobacco and alcohol companies, including advertisements in movies, convenience stores, and magazines that young people buy or visit, even though they are not supposed to be doing this after the legal upheavals of the legislation against tobacco and alcohol companies.

Mar 12,  · Tobacco is responsible for 6 million deaths every year and critics accuse tobacco companies like Phillip Morris of targeting young "replacement smokers" to make up for their customers that either.

Pricing ethics: Pricing along with product, place and promotion are the four functions of marketing. Retailers and producers must ensure that ethical pricing strategies are performed in order to earn profits without deceiving competitors or consumers.

Tobacco Companies Still Target Youth Despite a Global Treaty. With novel marketing and flavors to appeal to first-time smokers, Big Tobacco seems to be aiming for youth smokers in the developing world.

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