The SWOT analysis framework has gained widespread acceptance because of its simplicity and power in developing strategy.
This course work is to evaluate the different factors affecting the international business. Such as political, social, economical, and technological.
International business is the process of integration and interaction among the people. In the recent two decades, this process speeded up and it helped allot of companies to be known by people all over the world, Sony is one of those companies, which speeded up its growth and become one of the best companies in the world.
Sony was founded in capital of japan Tokyo in ; it was the idea of two men engineer masaru ibuka and akio morita a physicist. The new name attracted the market of its younger age people with energy and passion for unlimited creation.
In sony won the licence for making the transistors which has newly been invented on that time in America but till now it remained un applied to the radios. Sony is well-known globalized country with big range of its product in all over the world.
It is roles and regulation, which has been imposed by a stable government on the business. On the other hand, these changes may expected from the Sony external environment analysis in the future by business.
|Political Factors Affecting Sony’s Business||Public Domain Sony Corporation continues its global success by addressing the external factors and related issues in the remote or macro-environment of its business.|
|Economic Factors Important to Sony Corporation||A SWOT analysis of Sony Corporation shows capabilities to improve business performance in the electronics, gaming, entertainment, and financial services markets. Public Domain Sony Corporation is a major firm in the electronics, gaming, entertainment, and financial services markets.|
|Sony PESTLE Analysis – The WritePass Journal : The WritePass Journal||Its strengths and weakness are vital to potential business and marketing strategies. This provides Sony a competitive edge, as well as reasonsfor past successes.|
Political factors of Sony can be changed at any time, which could affect business of the Sony at time of change. As well as instability in political situation of country will affect the business Reduction in recession and credit crunch could cause Sony to speed up its trade; meanwhile same situation could happen for the competitors of Sony, which may affect Sony negatively.
Therefore, Sony needs to be very careful to its innovation and idea generation. Sony is globalized company so that changing in international law or trade restriction could affect the way in which Sony works, and Sony needs to follow the rules and regulations, that are imposed by the government.
The terms legal always cannot come with term political because most of the time, by change in the politics of a country the legal terms and condition for business environment may remain the same. So that it could be named exceptionally, separate from political environments.
The essencial factor by which growth of the economy could be assessed is economical factor. It could cover around the major aspects such as unemployment, wages, rising in spending of consumers and which sectors of economy is growing which sectors are not.
However the economic situation of Sony was reported not in good conditioncause of the economic shrunk. Due to this, economic shrunk and credit crunch the exchange rate was affected which could be related to Sony because it is international business and it is the key point which need to be taken into consideration being an international business.
Recently the economic situation of Sony got worst in japan cause of the earthquake, which hated japan. Sony reported that it has employees at two offices in Tokyo without injuries during the tremor.
The northern part of japan hated by earthquake was huge responsible for supplying the electronics industries with components. At the same time, it affected the relationship of Sony with their suppliers. Now Sony focuses on replacement of the destroyed offices and keeping the relationship with their suppliers.
Even though Sony has gained reputation, cause of it is quality services and products they provided. Still needs to be well aware of the customer demand, good communication with the people, Changes in lifestyle of people, the increase on woman leaving work.
Generally educational level of population, the extent of educational facilities for women, and taking part in business life. These all are the key factors which Sony needs to consider and must have social involvement in most needed things for the people such as infrastructure system.
In the case of ignorance of these factors socially Sony will damage its image. J Mmorrison babette E and criag S. Fleisher analysis without paralysis FT Press Technological factor: One of the four important factors, which is essential for the company to assess its external environment is technological factor.
And Sony works around the technology every day. By using the new technology sony can do research by which Sony can respond to the demand of its customers.Environmental factors that influence Sony Corporation. Print Reference this Demographic and cultural aspects includes in the social factors of the external environment.
Sony has also been affected by social issues from time to time. With SONY’s analysis, SONY retailers can produce assistance in setting up customers products and. Different factors affecting sony company: “Analyse of the external environment could be assist by acronym PEST, which is standing for political, economical, sociocultural, and technological factors.
It is also known as environmental scanning.
Internal Analysis Sony’s internal environment is similar to the electronics industry. Its strengths and weakness are vital to potential business and marketing strategies. Sony’s strengths can relate to the organization, to the environment, to public relations and perceptions, to market shares, and to people.
This provides Sony a competitive edge, . Environmental factors that influence Sony Corporation. Print Reference this Demographic and cultural aspects includes in the social factors of the external environment.
Sony has also been affected by social issues from time to time. With SONY’s analysis, SONY retailers can produce assistance in setting up customers . Analysis of Sony Corporation and its competitors. Print Reference this. Published: 23rd March, INTERNAL ANALYSIS.
Sony's internal environment is similar to the electronics industry. Its strengths and weakness are vital to potential business and marketing strategies.
Additional to strengths and weaknesses is the analysis of the external. Open Document. Below is a free excerpt of "External Environmental Analysis of Sony Bmg" from Anti Essays, your source for free research papers, essays, and term paper examples/5(1).