We continue to build multiple-order-point drive thrus to improve speed and capacity and enable more orders.
Food, Wine, and the End of FranceSlate wine columnist Mike Steinberger examines the startling decline of French cuisine over the past few decades, explaining how a country that turned eating and drinking into an art form has lost its touch for cheese, wine, food, and fine dining.
In yesterday's excerpt, Steinberger explained how the Michelin guide, which once celebrated the pinnacles of French culinary achievement, became a "millstone" around the necks of the nation's chefs. Today's excerpt, the second of two, explains how McDonald's conquered France—its second-biggest market in the world.
On a bright, mild Sunday afternoon in Marchat a convention center in Paris, the annual Salon International de l'Agriculture was winding down.
The Salon was a week-long trade show that literally brought the farm to the city. Hundreds of farmers and truckloads of farm animals came to Paris to give urbanites a taste of la France Profonde. It was an opportunity for city kids to pet horses, chase chickens, and be flabbergasted by the amount of waste matter that poured out of cows.
It was also an occasion to showcase the meats, cheeses, and wines that made the French countryside such a cherished source of sustenance.
No less than that, the event was a way for Parisians to express their support of French agriculture—in a sense, to reaffirm their own Frenchness. The patriotic overtones were catnip for politicians: President Jacques Chirac had kicked off the Salon the previous Sunday, and the floor traffic throughout the week included a steady flow of ministers and members of parliament.
Advertisement Encouraged by the nice weather, an enormous crowd had turned out for the Salon's closing day. Most of the visitors were families with young children.
They formed a striking portrait of the new, multicultural France: Many of them were white, but many others were of African, Caribbean, and Middle Eastern descent. Hijabs were nearly as ubiquitous as baseball caps and sneakers. By now, a full week into this jamboree, animal droppings and strands of hay were everywhere and the place reeked of the barnyard; judging by your nose and the bottom of your shoes, you really might have thought you were down on the farm—that is, until the big, splashy McDonald's exhibit, located toward the back of the livestock hall, came into view.
What the hell was that doing here, and why was it crawling with people? As I moved closer, I discovered that no food was being sold; instead, McDonald's was feeding its guests corporate propaganda.
Large, colorful placards ringed the display, documenting the amount of French beef, poultry, and vegetables that McDonald's used, detailing the nutritional value of the food it served, and describing the company's eco-friendly practices.
The words were accompanied by lots of pastoral imagery—cows, potatoes, sheaves of wheat. Children weren't spared the charm offensive. Where does your McDonald's come from? Judging by the display, you would never have guessed that it belonged to an American fast-food chain.McDonald's - Statistics & Facts McDonald’s was founded in California, United States, in when brothers Richard and Maurice McDonald opened their first barbeque restaurant.
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McDonald has made it a priority to provide compassionate, high-quality, ethical and professional representation to every client. Jan 14, · Deliver better service with a smile. Part of Kroc’s strategy was to have customer service personnel smile upon greeting patrons. “McDonald's is a people business, and that smile on that.
McDonald's Management Concentrates on maintaining quality of the food product McDonald's found and developed all sites McDonald's accelerated store openings in hard economic times.
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