Swot analysis essay on coca cola

In connection to this, is a brief background of the company. In particular, Coca Cola Company is one of the leading companies in the world in soft drinks. The company is now the largest soft drink company in the world as a distributor, marketer and manufacturer of the non-alcoholic beverage concentrates and syrups.

Swot analysis essay on coca cola

Coca Cola Ad Taste the Feeling Coca Cola Taste the feelings ad is clearly targeted at the feelings and emotions of the millennial generation. The ad opens with a view of a glass full of ice and coca cola.

The view is followed by several wonderful moments of friendship, love and excitement.

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No moment of love, fun and friendship is full without Coca Cola. Coca Cola is the companion of fun and joy. A girl is skiing and the ad says — Ice with Friends, Friends with stories, stories with fire and fire with Coca Cola. The ad takes us through several scenes of friendship and love.

In the first scene a girl is skiing, then some friends are having fun together and later a guy and girl are kissing in the library. The ad is just made to affect your feelings. It makes you feel a bit nostalgic and miss moments of fun and love.

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There is a party scene and then a young couple sipping Coca Cola from the same bottle. The ad ends with a lad taking gulps of Coca Cola. The target audience this ad is trying to connect with is that of the young customers — the millenials.

The lifestyle it is trying to promote is fun and hip. The context in which this ad is played is that of life in the youth. Young people are looking for fun and excitement and to throw boredom away. Coca Cola ad argues that it is your best partner in every moment whether you are having fun with your companions, celebrating with your girlfriend or even taking some time off to be with yourself.

The characters in the ad are selected from the audience the ad is targeting. It is young people — boys and girls having fun and partying. The ad assumes that its audience is already familiar with the brand and the drink. The purpose of the ad is brand recall.


The images in the ad are picked from the regular life and represent the lifestyle of the millennial generation. The millennials are all about working hard and partying harder.

The ad tries to connect with its feelings and tries to reflect the same passion that is found in the young generation. The ad argues that each coca cola moment in your life is a moment of glory and excitement. The opening scene has a glass labelled Coca Cola having ice and being filled with Coca Cola.

Throughout the ad the label of Coca Cola flashed several times. This is a strategy used to drive brand recognition and brand recall. The use of the brand name also adds ethical appeal to the ad. Apart from it, the ad also uses pathos in plenty. All throughout the ad a song plays in the background.

Coca Cola SWOT Analysis | Competitors & USP | BrandGuide | MBA benjaminpohle.com

Whether it is a party scene or a kissing scene inside the library the target are the young hearts.Coca-Cola Enterprises is the universe ” s largest seller, manufacturer and distributer of Coca-Cola merchandises.

It ” s operating in 46 U.S. provinces and Canada, they are the sole Coca-Cola bottler for all of Belgium, Continental France, Great Britain, Luxembourg, Monaco and the Netherlands.

Swot analysis essay on coca cola

The Coca-Cola Company and its bottling partners make up the Coca-Cola System. It is the most extensive beverage distribution system in the world. The Coca-Cola System is defined by its ability to create value for customers and consumers.

Oct 07,  · SWOT ANalysis Coca Cola SWOT analysis Strength Popularity: With revenues of $46, million, Coca-Cola is one of the largest beverage manufacturers globally It is the largest provider of sparkling beverages, juices and juice drinks and RTD teas.

The company offers more than 3, products including diet and regular sparkling. SWOT Analysis of Coca Cola and Pepsi Strengths Both Pepsi and Coke have long history of the world culture for quite some time. The products from the two companies represent over-romanticism and fun, an image that majority of people take deeply at heart.

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