Web analytics basics essay

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Web analytics basics essay

Improve marketing effectiveness might translate into these goals because currently they are our priorities: The beauty of goals is that they reflect specific strategies.

They are really DUMB. They are actually things almost everyone in the company will understand as soon as you say them. I would not have included the step of identifying Goals were it not for the fact that almost every C level executive, every VP and SVP, give very high level nearly impossible to pin down business objectives.

Many web analytics tools, like Google Analyticshave a feature that encourages you to measure Goals.

Why cite sources?

It is possible that some Analytics Tool Goals directly measure your business objectives or goals. Usually though Analytics Tool Goals do not rise to the strategic importance so as to measure either your business objectives or your goals.

For example only one of the above, Subscribers, is an actual goal "increase persistent reach" for me that lines up directly with a business objective "effective permission marketing".

Others are nice to know. So to be clear: Just because you have Goals in your analytics tool defined is not a sure sign that you know what your business objectives or goals are.

Before you touch the data make sure your business objectives usually 3, or 5 max are clearly identified and you have drilled down to really DUMB goals!

A metric is a number. That is the simplest way to think about it. Technically a metric can be a Count a total or a Ratio a division of one number by another. Examples of metrics that are a Count is Visits or Pageviews.

This is a crude way to think about it but. This is what metrics look like in your web analytics tool: Metrics form the life blood of all the measurement we do. They are the reason we call the web the most accountable channel on the planet. Key performance indicators KPI's are metrics. But not normal metrics.

They are our BFF's. A key performance indicator KPI is a metric that helps you understand how you are doing against your objectives. That last word — objectives — is critical to something being called a KPI, which is also why KPI's tend to be unique to each company.

Web analytics basics essay

My business objective is to sell lots of stuff. My web analytics KPI is: I might use other metrics in my reports, say Visits or of Videos Watched or whatever. But they won't be my KPI's. My business objective is to make money.

One of my KPI's is: Visitor Loyalty number of visits to the site by the same person in a month and another one is of clicks on banner ads. So one thing should be pretty clear to you by now. No matter how metrics rich you are. You'll be information poor. Targets are numerical values you have pre-determined as indicators success or failure.

It is rare, even with the best intentions, that you'll create targets for all the metrics you'll report on. Yet it is critical that you create targets for each web analytics key performance indicator. I am still at Best Buy. But how do I know what's good or bad?

I'll consult with my finance team. I'll look over my historical performance.Four Types of Analytics Information, Analysis And Decisions: The Basics Diagnostic Analytics Predictive Analysis Analytics What is Likely To Happen?

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Google Analytics is a great tool to understand how your website is doing and what areas need improvement. However, sometimes it can produce an overwhelming amount of data, making it difficult to know what reports to look at, or how to understand what that data is telling you.

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She has a PhD in Social Sciences, her current research focuses on conversion and web analytics. Read more about Marieke and find all of her posts» Get free SEO tips!

Check out our must read articles about SEO basics. What does Google do? How does Google work? What does Google do? THE BOOK SELECTION PROCESS FOR THE BOOK CITATION INDEX INTRODUCTION: Web of ScienceSM is well known for its coverage of top tier international and regional journal literature in the Science Citation Index Expanded™ ( to present), the Social Sciences Citation Index® ( to present), and the Arts & Humanities Citation Index® ( to present).

Big data analytics gives these businesses the ability to collect customer data, apply analytics and immediately identify potential problems before it’s too late. Health care Big data is a given in the health care industry.

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